8 Best Financial Services SEO Agencies in 2025
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SEO for financial services is hard because competition in the fintech space is huge.
The fintech industry is projected to exceed $644 billion by 2029. Also, the number of users in the digital payments niche will reach $4,805 million by 2028.
You need proven SEO tactics to defeat well-established financial institutions in the digital finance sector.
Successful fintech SEO requires targeting high-intent keywords, producing expertly written content, and managing technical SEO.
That’s why relying on the best financial SEO services is essential to drive organic traffic, capture qualified leads, and establish trust.
To help you find the right partner, we have compiled a list of the best financial SEO services for 2025. These agencies help banking, accounting, payments, investing, fintech, and other financial institutions elevate their brand’s online presence.
Why You Should Hire an SEO Agency for Financial Services
SEO acquires 1000% more traffic compared to organic social channels. A good financial services SEO company optimizes your business’s online presence and improves your CTR.
Backlinko published a survey revealing the organic CTR breakdown by position. Here are the results:
- The first site ranking on Google has an average CTR of more than 27%.
- The CTR drops to 15.8% in the second position, while it further drops to 11% for the 3rd search result.
- Site ranking in the 10th position in the SERP receives a CTR of just 2.4%
With the assistance of search engine optimization companies, you can get your financial website ranked for high-intent searches in the top positions. Ranking your website in the top three positions for conversion-focused keywords helps your business acquire the highest CTR, which equates to more organic leads.
Here are the top reasons why the support of an experienced fintech SEO agency is important for fast track growth of your financial services company:
- Outrank Your Competitors: With data-driven solutions and in-depth knowledge of the finance sector, local SEO services help you outrank competitors. Fintech SEO firms analyze the current market trends and reverse engineer your competitor’s organic marketing strategies.
- Produce Quality Content: 82% of marketers publish blogs to improve their SEO strategy. A specialized agency employs experienced financial writers to produce EEAT-friendly content. Helpful content directly answers your audience’s financial questions and communicates key messages to your target customers. By incorporating finance content marketing strategies, you are able to reach customers at all stages of the financial products customer journey.
- Perfect Technical SEO: Only 33% of websites pass the Core Web Vitals test, which is useful for boosting user experience. Technical SEO services offer top-notch UX and SEO optimization. It includes category page optimization, internal linking optimization, sitemap creation and submission, crawl error identification and fixing, and user experience optimization.
- Adapt to Changing Google Algorithms: Financial markets and SEO strategies update regularly. Google search changes 13 times per day on average. Good financial SEO agencies are aware of the most recent search engine algorithm trends and core updates. They continuously adjust their strategies, while avoiding common SEO mistakes to keep your site safe from Google penalties.
- Convert Visitors into Leads: SEO strategies tailored for financial services focus on converting online traffic into valuable leads. By targeting specific finance keywords and creating user-optimized content, a widely-recognized financial marketing agency helps attract and engage fintech clients effectively.
List of the Top SEO Agencies for Financial Services
Here are the world’s best financial services SEO agencies:
1. NinjaPromo
Yes, that’s us! We are one of the leading financial services SEO agencies for crafting innovative B2C and B2B SEO marketing strategies.
We know what it takes to drive a regular flow of the highest quality fintech leads using organic channels. Our team of SEO marketers analyze your current SEO positioning and find the best financial search terms to build your brand’s organic presence.
Our new generation of complete digital marketing subscription packages gives access to a full marketing department. We take care of your content, UX design, development, ads, and all your needs in our all-in-one package.
| 📍Location: London, Dubai, and New York | ⏳Founded: 2017 | 🧑💻Team Size: 101-200 |
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| 🔝Best for: Accounting, finance, banking, and crypto companies looking for complete marketing services. | 💸Pricing: Starts from $80 per hour | 📁Case Studies: View all case studies |
| Book intro call with us | ||
✅Why Choose Us:
- You work with vetted financial marketing experts who can help you craft an ROI-driven strategy to supercharge your brand growth.
- Our monthly marketing subscription covering SEO, PPC, content, video marketing, branding, PR, lead generation, and others costs less than hiring freelancers or agencies for the same set of services.
- We perform critical keyword research to improve your website positioning in search engines.
Propel your organic growth with customized SEO solutions for financial companies. NinjaPromo’s specialized financial SEO services include proven On-Page and Off-Page optimization techniques to improve your marketing ROI. We raise your brand reputation and rankings using state-of-the-art tools.
Let’s Work Together
2. CSTMR
CSTMR is a full-service financial services SEO company. They offer long-term organic growth to early-stage and established fintech brands.
They work with financial brands to build long-term business assets and solidify their market positioning through effective fintech marketing strategies. Clutch rated them as the ‘Top SEO Company For Financial Services’ in 2024.
Their financial SEO experts conduct extensive audits and prepare custom SEO roadmaps to improve a financial website’s organic presence.
From UX design and copywriting to web development, they take care of all marketing aspects to boost your customer acquisition strategy.
| 📍Location: Austin, Texas | ⏳Founded: 2014 | 🧑💻Team Size: 11-50 |
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| 🔝Best for: Businesses in banking, payments, lending, investing, and beyond seeking refreshed marketing strategies. | 💸Pricing: $200 – $300 / hr | 📁Case Studies: View all case studies |
✅Why Choose Them:
- They help fintech businesses launch financial products, revitalize marketing efforts, and scale effectively with custom techniques that focus on SEO performance and brand differentiation.
- Their team develops creative messaging and engaging narratives to build strong connections with target audiences.
- They emphasize the symbiotic relationship between brand and performance marketing.
3. RevenueZen
Revenue Zen is an expert financial SEO agency that helps banking and accounting companies generate high-quality inbound leads.
Their team follows a proven SEO process that includes high-value fintech keyword research, competitor analysis, one-way hyperlinks, technical SEO audits, and more.
Also, they put great emphasis on producing high-ranking pages that follow Google’s “your money your life” (YMYL) guidelines. They employ advanced market research and analytics to craft content that meets high standards.
Their approach is not just reactive but proactive. They identify and scale profitable marketing strategies that deliver substantial leads and sales.
| 📍Location: Portland, Oregon | ⏳Founded: 2017 | 🧑💻Team Size: 11-50 |
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| 🔝Best for: B2B, SaaS, and fintech brands looking to grow their business with inbound marketing. | 💸Pricing: $150 – $199 / hr | 📁Case Studies: View all case studies |
✅Why Choose Them:
- They follow a five-step RZ Methodology (Analyze, Grow, Expand, Validate, Refine) to ensure sustainable results through continuous improvement and client collaboration.
- Their team uses a combination of SEO tools like the Google Search Console, Google Analytics, Google Data Studio, Content Harmony, Screaming Frog, and many other software.
- They focus on long-tail keyword research, code optimization, and creating engaging content highlighting your unique value proposition. They also identify and fill all the keyword and content gaps by comparing your website with your competitors.
4. Bird Marketing
Bird Marketing is an award-winning fintech and finance SEO company. They help banking and investment firms attract targeted traffic from relevant searches.
Their team, known as The Flock, is a close-knit group of professionals specializing in finance SEO. They offer tailored strategies to enhance site speed, mobile optimization, search rankings, visibility, and engagement for a competitive digital edge.
As a company deeply rooted in strong principles, they prioritize your return on investment. Their philosophy is that their success is directly tied to yours, ensuring they are as committed to your business outcomes as you are.
| 📍Location: London, England | ⏳Founded: 2010 | 🧑💻Team Size: 11-50 |
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| 🔝Best for: Financial services companies looking for geo-targeted strategies for expanding into local and international markets. | 💸Pricing: $100 – $149 / hr | 📁Case Studies: View all case studies |
✅Why Choose Them:
- Their team specializes in optimizing websites for investment companies, targeting industry-specific keywords and high-value financial terms to attract qualified leads.
- Bird Marketing crafts authoritative, expert-led content to position your investment firms as trusted leaders in the wealth management and financial planning space.
- They offer detailed performance reports, tracking metrics like lead generation, client engagement, and ROI from SEO campaigns.
5. Eight Oh Two
Eight Oh Two is a finance SEO agency for banking and financial enterprises. They prioritize a reader-focused approach to create financial services content marketing that engages audiences and achieves strong search engine rankings.
Their team applies a smart keyword strategy, and carefully-crafted, user-first copy. Leveraging a blend of cutting-edge technology and expert human intelligence, Eight Oh Two delivers superior results with a data-driven, holistic approach.
Eight Oh Two’s in-house development team can make all the required SEO changes to drive faster results. They also have expertise in enterprise-level search engine optimization for large finance websites.
| 📍Location: Bennington, VT | ⏳Founded: 2003 | 🧑💻Team Size: 11-50 |
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| 🔝Best for: Fintech companies looking for next-level growth by following the best practices. | 💸Pricing: $100 – $149 / hr | 📁Case Studies: View all case studies |
✅Why Choose Them:
- The agency works with both small and large businesses from a wide variety of industries.
- Their copywriting team understands the urgency of today’s “Age of Assistance,” where customers seek instant answers. Eight Oh Two ensures your content is the top result, preempting competitors from capturing your potential customers.
- Every project at Eight Oh Two is approached with senior-level attention to detail.
6. Media Search Group
MSG is a top-rated financial SEO agency for growth-driven fintech brands. They apply strategic finance SEO techniques to establish your business’s credibility.
Their team selects the best financial keywords that capture user intent while aligning with industry nuances. They optimize your financial services website for mobile users for quick loading times and user-friendly navigation.
They also ensure a well-rounded approach that covers all aspects of local SEO. Their team of local SEO experts craft results-driven on-page and off-page optimization tactics to improve your local business rankings.
| 📍Location: Noida, Uttar Pradesh | ⏳Founded: 2009 | 🧑💻Team Size: 51-200 |
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| 🔝Best for: Financial services looking for customized SEO solutions to stay ahead of your competitors. | 💸Pricing: $25 – $49 / hr | 📁Case Studies: View all case studies |
✅Why Choose Them:
- They craft tailored strategies for each financial niche, addressing regulatory challenges with compliance-focused SEO solutions.
- MSG collaborates directly with financial marketing teams to understand your broader objectives and goals. They provide clear reports that highlight campaign progress and areas to enhance.
- They offer a full suite of local SEO services covering location-specific keywords, NAP consistency for local citations, and content creation addressing local pain points and interests.
NinjaPromo is a modern SEO growth agency for financial brands looking to amplify their organic ROI. Our next-generation marketing subscriptions are great for fintech startups, SMBs, and enterprises. Boost your brand identity and acquire new customers with value-driven organic marketing.
Book a Call
7. WebFX
With a 28-year track record, WebFX is one of the finest financial services SEO agencies. They help wealth management apps, crypto firms, and startup fintech firms grow their customer base organically.
Their standout USP is the integration of advanced AI with billions of data points. Data-driven strategies are exceptionally effective at driving revenue and optimizing marketing ROI.
WebFX’s team has award-winning marketers, designers, and developers for managing results-driven financial SEO campaigns.
With over 15 marketing awards in 2024 alone and consistently high ratings on platforms like G2 and Clutch, WebFX’s acclaim in the digital marketing space is well documented.
| 📍Location: Harrisburg, Pennsylvania | ⏳Founded: 1995 | 🧑💻Team Size: 201-500 |
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| 🔝Best for: Accounting firms, banking services, wealth management companies, and other financial services looking for high-growth SEO. | 💸Pricing: $100 – $149 / hr | 📁Case Studies: View all case studies |
✅Why Choose Them:
- WebFX employs over 250 strategists who provide data-driven optimizations and campaign enhancements.
- They craft personalized packages for each client, aligning digital marketing strategies with your specific goals and market position.
- Their financial services marketing team uses an in-house revenue acceleration platform, MarketingCloudFX, to boost organic leads.
8. Markitors
Markitors is a top financial services SEO agency. They specialize in creating data-driven organic promotion strategies for small businesses.
Their team crafts custom SEO plans for fintech companies looking to improve their search rankings and organic conversions. They employ effective anchor text, optimize metadata, implement strategic internal linking, and craft useful content to ensure high performance on search engines like Google.
Markitors measure SEO success using a combination of quantitative and qualitative metrics. They track SEO rankings, organic traffic, conversion rates, time on site, backlink quality, and the overall marketing ROI.
| 📍Location: Scottsdale, AZ | ⏳Founded: 2011 | 🧑💻Team Size: 11-50 |
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| 🔝Best for: Small financial services looking for local SEO optimization. | 💸Pricing: $100 – $149 / hr | 📁Case Studies: View all case studies |
✅Why Choose Them:
- They utilize the latest tools to generate quality inbound leads.
- Being Forbes contributors, they can get your business featured in the magazine to solidify your branding.
- Their team maintains high standards of transparency and collaboration by ensuring their clients review and approve strategies before they implement them.
Our Approach to Selecting the Best Financial SEO Agencies
Picking the perfect financial services SEO agency was important to ensure they are able to boost search engine rankings and reach the desired KPIs. Let’s look at the points that are important to base on when choosing a SEO agency. Here is how we refined our search:
- Review of Case Studies: We examined the financial SEO case studies to identify the results achieved. A strong track record of success with details on the specific white hat tactics used helped us shortlist the best companies with a positive client experience.
- Scope of Services: We assessed whether the financial services SEO agency offered a complete suite of services such as ON-Page SEO, Off-Page SEO, and technical SEO. We also watched out for red flags like guaranteed rankings and spammy link acquisition. Priority was given to companies that followed ethical and credible practices for organic promotion.
- Team Expertise: The expertise of the team was crucial. We looked for a financial services SEO agency with skilled team members proficient in utilizing advanced SEO techniques and tools. Successful SEO partnerships involve a productive relationship with the team. We selected teams with knowledge and experience in financial sector marketing.
- Pricing and Contracts: Understanding the average cost of various SEO packages was key. We assessed how transparent and adaptable their SEO pricing were, and picked affordable SEO firms that offered good value for financial companies without compromising on service quality.
- SEO Reporting and Communication: Effective and consistent communication is crucial, especially when dealing with complex and sensitive financial content and strategies. Also, a good reporting structure helps financial companies evaluate their marketing ROI effectively. Therefore, we evaluated the communication tools used by the agencies, such as Trello, Slack, Asana, etc. We prioritized services that were honest, transparent, and regular in their communication and reporting.
Become a Leader in the Financial Sector with SEO from NinjaPromo
Our top-tier finance SEO company follows the latest SEO best practices to improve your Google rankings. Here is why you should work with us:
- Higher SEO Rankings: We help you optimize your digital presence for higher organic rankings. Our team crafts EEAT-friendly content and boosts your technical and ON-page SEO. By choosing the right financial keywords and boosting local SEO for your target locations, we ensure your services are visible to the right audience at the right time.
- Complete Marketing Solution: NinjaPromo isn’t just about SEO; it’s a full-service agency providing design, development, content creation, and advertising. Our full-scale approach ensures that all aspects of your digital presence are aligned and optimized to attract and engage your target audience effectively.
- Award-Winning Excellence: We have been recognized as the “Best Marketing Agencies for Fintech Companies” by FintechDrift and “Best Digital Agency Worldwide” by Hostinger. Our accolades speak volumes about our SEO expertise and results-driven approach. These awards highlight our capability to deliver exceptional marketing outcomes across multiple channels.
- Team of Fintech Marketing Specialists: NinjaPromo’s team has experts who specialize in fintech, ensuring that every strategy is crafted with industry-specific knowledge. We help your business build audience trust and gain targeted traffic through attention-grabbing digital content and branding.
- Superior to Freelancers or In-House Teams: With NinjaPromo, you access a breadth of skills and experience that freelancers or in-house teams simply can’t match. The quality of work is consistently high, reflecting the great quality of our broad capabilities, which include everything from lead generation campaigns to comprehensive digital strategy and execution.
Looking to discover top agencies in other industries? Check out our other top agency lists:
- Financial Marketing Agencies
- Fintech Marketing Agencies
- Mortgage Marketing Agencies
- Credit Union Marketing Companies
- Private Equity Marketing Companies
- Forex Marketing Agencies
- Forex SEO Agencies
- Insurance SEO Agencies
- Insurance Marketing Agencies
- Crowdfunding Marketing Companies
- Full-Service Marketing Companies
- Small Business Marketing Agencies
Outsource Financial Services SEO To Scale Faster
Build topical authority with EEAT-friendly content and improve your domain rating with organic PR and outreach. NinjaPromo’s complete marketing subscription helps you acquire leads from SEO, PPC, social media, and other channels. Pick the best plan for your business and experience extraordinary growth in traffic and leads.
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