Top 10 B2B Content Marketing Agencies for Strategy & Creation

Imagine trying to reach Gen Z without using social media marketing…

For B2B businesses, it’s similar to trying to attract the attention of key decision makers without in-depth content pieces like blog posts, case studies, and video demonstrations. 

Plus, with Google’s renewed emphasis on content quality, you’ll want to rethink how you approach content marketing for B2B companies. In fact, less than a third of B2B marketers (29%) rate their content strategy as very effective at the moment. 

B2B content marketing is more than merely writing something for your company blog or recording a video for social media. For that piece of content to convert, you need to know where to publish it and how to market it. 

Then, you need to do it all over again. 

Yet, you can’t take a rinse-and-repeat approach, because how will you ever build upon your results? 

It takes a team. Any one of the following agencies has the resources for the ongoing effort it needs and deserves. 

 

How Content Marketing Services Boosts Your B2B Campaigns

Including content marketing as a key strategy in your digital marketing campaigns can help drive business growth by:

Growing brand awareness: Nearly nine out of 10 B2B marketers (87%) managed to create brand awareness by using content marketing. It works because producing high-quality, SEO-optimised content continuously will steadily improve your rankings in the search engines to make your business more discoverable. 

Generating high-quality leads: Decision-making in B2B is a complex process that involves multiple stakeholders. With a well-formulated content strategy, you can target key decision makers at every stage of their journey. Then, using different content pieces, you can nurture relationships with these prospects and speak directly to their specific pain points. In fact, after creating brand awareness, generating demand and leads and nurturing these new leads are the two biggest goals that B2B marketers have achieved with over 60% reporting success.

How to Choose the Right B2B Content Marketing Agency

To help you find a content marketing agency for B2B company, prioritise the following four criteria during your search: 

Industry expertise: It takes special skills to write for the B2B industry. B2B copywriting tends to be more technical. To create quality content, you need to cover topics more comprehensively and understand the pain points and needs of your target audience.

Approach: B2B content marketing services should involve target audience research, tailored content strategies using data and insights, and performance tracking. 

Technology and tools: As mentioned earlier, effective content marketing relies heavily on data. In addition to analytics platforms like Google Analytics and HubSpot and SEO and keyword research tools, a content marketing agency for B2B companies should also be familiar with content management systems, social media management software, and automation tools to help with content distribution, tracking, and content optimization. Considering that only 26% of B2B marketers feel that their business has the right tech for content management, it can be a big benefit and cost-saving measure if the agency has the necessary tools. 

Cost: When evaluating cost, look beyond their project or hourly fee. B2B content marketing takes time to yield results and, as such, agencies that offer low prices or guarantees should be avoided. Double-check that they offer detailed, transparent pricing information. Ideally, they should also be able to calculate the ROI of their services. 

List of the Top B2B Content Marketing Agencies

1. NinjaPromo

Yes, that’s us! We believe our holistic approach to B2B content production sets us apart from other agencies in this niche. Our five-step, performance-driven approach evaluates all aspects of your content plan—from strategy to optimization.  

We’re also flexible enough to create various types of content including written content, visuals, multimedia, videos, and social media content that incorporate the latest design trends. As we’re a B2B digital marketing agency, we also include other related services to ensure your written content will enjoy a high SERP ranking (like our own blog posts). Then, instead of simply churning out new content, our analysts will track the results and make data-based. 

The fact that a popular project management software solution like ClickUp has listed us as one of the best content marketing agencies serves as social proof that our content teams have the skills to tackle the content creation process methodically. We’ve also received acknowledgement from a leading marketing resource like Influencer Marketing Hub that highlights our SaaS content marketing expertise specifically.  

 

📍Location: New York | London | Dubai | Hong Kong | Singapore | Vilnius	⏳Founded: 2017	🧑‍💻Team Size: 51-200
💻Key Services: Digital Marketing Strategy SEO Lead Generation Video Production PR and Outreach Social Media Marketing  PPC	⚙️Industries: Healthcare SaaS Crypto Fintech Esports B2B Small Business	💼Top Clients: Stripe Yves Rocher Samsung Logitech
🔝Best for: B2B businesses of all sizes	💸Pricing: Starting at $3,200 per month	📁Case Studies: View all case studies
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✅Why Choose Us:

• Our content teams boast the top talent from across the world. Our team is ready and available to work across all time zones and use their different perspectives to create quality, unique content.
• We offer a marketing subscription that makes comprehensive services available at an affordable price.
• We use advanced tracking and reporting tools and offer ongoing support to optimize our efforts. 
• We know about thought leadership and our agency have been featured by trusted publications like Forbes, Bitcoin.com, and CEO Weekly. 

2. The ABM Agency

The ABM Agency is an account-based marketing agency that works closely with sales teams of global enterprises across the buyer’s journey. With your sales team’s input and their 360-degree view of data, they can take content personalisation to a new level across all digital marketing channels. Not only does this help you to target more precisely, but also to move prospects down the B2B marketing funnel faster.

All the assets for one-on-one campaigns are kept aligned using clear messaging frameworks. This also helps to speed up the content creation process without impacting quality or losing your unique brand voice. 

 

📍Location: Atlanta | San Paolo | London	⏳Founded: 2007	🧑‍💻Team Size: 11-50
💻Key Services: Account-based Marketing  Demand Generation SEO PPC Paid Social Marketing Automation	⚙️Industries: Enterprise SaaS FinTech MedTech	💼Top Clients: IBM Cloudflare Verizon Siemens
🔝Best for: Enterprise companies	💸Pricing: Undisclosed	📁Case Studies: Undisclosed

 

✅ Why Choose Them:

• Clients highlight the fact that they work with sales teams from discovery as one of their unique selling propositions. 
• They take a hands-on approach and offer sales enablement activities via workshops and training.
• They have over 15 years’ experience and have completed hundreds of account-based marketing campaigns.
• They’re completely tech agnostic which means that they’ll share unbiased tech recommendations and use your preferred internal communications platforms for collaboration. 

3. Tendo

Tendo is a female-founded content marketing agency that has grown to a team of strategists, analysts, editors, and creatives. Using strategy-led content marketing services, they create high-value content experiences that are connected, engaging, and relevant.

Like their client relationships, their content strategy is audience-focused too. Your target audience and their needs are at the core of every action so that their needs are addressed.

Then, when it comes to the actual content creation, they can create a wide range of content types that span across written, visual, audio, or interactive formats. They’re also versed in omnichannel marketing and B2B influencer marketing to help your content reach more potential buyers.

 

📍Location: San Francisco, California, USA	⏳Founded: 1999	🧑‍💻Team Size: 11-50
💻Key Services: Content Strategy Content Creation User Experience (UX)	⚙️Industries: Education Financial Healthcare Manufacturing Technology	💼Top Clients: Okta Oracle Salesforce Adobe
🔝Best for: Bigger B2B companies	💸Pricing: $200 – $300 per hour/minimum project size of $25,000	📁Case Studies: View all case studies

 

✅ Why Choose Them:

• Founded in 1999, they’re one of the most experienced content marketing agencies. 
• They offer proprietary tools and processes that include a content scorecard to help you measure your results and continuously improve your content. 
• Reputable review sites like Clutch and Agency Spotter have listed them as a top B2B content marketing agency.

4. Avid Demand

Avid Demand’s mission to become an extension of their clients’ marketing teams which is reflected in the long-lasting relationships they’ve built. In fact, according to their website, clients work with them on average for nearly five years. 

Cost-effective technology and automation play a big role in their content marketing efforts, helping them to make data-driven choices informed by marketing analytics. As they continuously measure and test, they can also repeatedly introduce improvements. 

  

📍Location: Boulder, Colorado, USA	⏳Founded: 1999	🧑‍💻Team Size: 101-200
💻Key Services: Marketing Strategy SEO Paid Media Conversion Improvement Analytics	⚙️Industries: B2B SaaS	💼Top Clients: Undisclosed
🔝Best for: Smaller B2B SaaS companies	💸Pricing: $100 – $149 per hour/minimum project size of $1,000	📁Case Studies: View all case studies

 

✅ Why Choose Them:

• They offer a 90-day trial and 30-day cancellation, reducing the risk. 
• Their employees boast on average 15 years’ digital marketing experience. 
• You’ll work with senior-level, US-based B2B marketing experts. 
• You’ll have access to a Digital ROI Dashboard, helping to prove the contribution that their content marketing efforts have made to your revenue.

5. Megawatt

Along with yours truly, Megawatt is rated as a top content marketing agency. Unlike many of the other B2B content marketing agencies that work with several industries, Megawatt focuses solely on deep tech. The type of content they provide is less specific and they can help with demand/lead generation, product-focused content, sales enablement, account-based marketing, and thought leadership. 

As for their approach, they combine creative strategy with organised project management. As they also include an element of project management, you can entrust admin duties like editorial calendar development, content management, and publishing to them as well, making them an ideal choice for a small or busy B2B company.

 

📍Location: San Francisco, California, USA	⏳Founded: 2015	🧑‍💻Team Size: 51-200
💻Key Services: Content Strategy Content Production Distribution Analysis and Auditing SEO Video Production	⚙️Industries: Tech	💼Top Clients: Arcadia Black Kite Unbabel
🔝Best for: B2B businesses operating in deep tech	💸Pricing: $200 – $300 per hour/minimum project size of $10,000	📁Case Studies: Undisclosed

 

✅ Why Choose Them:

• They’re now part of LaunchSquad, an award-winning communications and digital marketing agency, that has more than 25 years’ experience. 
• They have a team of writers and editors who receive regular coaching and feedback that’s ready to become part of your team. 
• As they’re a full-funnel B2B content marketing company, they can assist with everything from strategy to analytics and in between. 

6. Acumen Studio

Acumen Studio describes themselves as a performance-focused B2B content marketing agency. As such, they’re ideal client’s goal is to grow their existing marketing efforts to increase B2B lead generation and sales. 

They like to keep their B2B content marketing approach simple. After setting a goal, they kick off the process with an online search to identify what your buyers are searching for (and which resources they typically use). Then, it’s a matter of creating website content, blog posts, social media posts, and downloadables to answer these search queries. To ensure that the content is discoverable, they leverage website optimisation and paid ads.

 

📍Location: St Louis, Missouri, USA	⏳Founded: 2006	🧑‍💻Team Size: 2-10
💻Key Services: SEO PPC Social Media Marketing Emal and Marketing Automation Analytics	⚙️Industries: B2B Print Private Equity	💼Top Clients: Undisclosed
🔝Best for: Smaller B2B companies	💸Pricing: $100 – $149 per hour/minimum project size of $5,000	📁Case Studies: Undisclosed

 

✅ Why Choose Them:

• They’re HubSpot and Infusionsoft certified partners, proof of their expertise in inbound marketing and marketing and sales automation. 
• They’ve been named as one of the best marketing companies in St. Louis by the St. Louis Small Business Monthly. 
• They’ve received 30 Google reviews, boasting an average of 4.2 out of 5. 
• Analytics inform each step and they excel in measuring ROI.

7. Considered

Considered is as a specialist, boutique marketing consultancy and rated as one of the top B2B marketing agencies in the UK. That said, their expertise isn’t limited to local projects and they’ve collaborated with clients across Europe and North America.  

They blend their real-world experience with in-depth data to create a high-level B2B marketing strategy and marketing campaigns. They’ve created the B2B Effectiveness Engine, the world’s biggest database of B2B marketing effectiveness, that contains in-depth data from 1,000+ marketers. 

As they also have expertise in brand marketing strategy, they go beyond simply content creation and first identify what differentiates their clients. They also make time to get to know the businesses of their clients’ target audiences as part of their customer-first approach to content creation. Their team will then use social media platforms, specialist media and other digital marketing channels to distribute the content to the right audience. 

 

📍Location: Surrey, England	⏳Founded: 2012	🧑‍💻Team Size: 2-10
💻Key Services: Demand Generation Content Creation Brand Strategy, Positioning and Development Product Marketing	⚙️Industries: Technology Accounting Legal Manufacturing	💼Top Clients: Grant Thornton Sony Munich RE
🔝Best for: B2B companies looking for a boutique experience	💸Pricing: Minimum project size of $10,000	📁Case Studies: View all case studies

 

✅ Why Choose Them:

• They’ve worked with 22 of the world’s top tech companies.
• When you work with them, you’ll have direct access to the agency’s leadership team.
• They can create nearly any type of B2B content and can structure your content into activity streams to speed up the sales cycle.

8. Blend

If you want to use your website and SEO as a main B2B marketing channel, Blend is a good option as they’re also a specialist HubSpot website design agency. They believe businesses in the B2B niche should focus their websites and marketing on generating pipelines.

Their vision is to combine high-quality content and creatives with commercial and technical understanding. Using their website and inbound marketing skills, they help B2B businesses to follow the path to purchase that their buyers prefer. 

Their content marketing approach is to create and distribute content that’s valuable and relevant to your audience consistently. To do this, they focus on your value proposition and define target personas. 

 

📍Location: Reading, England	⏳Founded: 2010	🧑‍💻Team Size: 11-50
💻Key Services: Website Design and Migration SEO Paid Media	⚙️Industries: Finance Insurance Manufacturing Professional Services SaaS Security Technology Telecommunication	💼Top Clients: AnyDesk Tillo Robin Radar
🔝Best for: B2B businesses using HubSpot	💸Pricing: Starting at about $4,000	📁Case Studies: View all case studies

 

✅ Why Choose Them:

• They’ve won several awards acknowledging their website design expertise and made the shortlist of the UK Content Awards twice.
• They also perform content audits to identify and leverage areas that can be improved and optimize the content for the most promising channels accordingly.  
• They create various types of content formats such as interactive content, video, pillar pages, and blog posts that will resonate with your audience across every stage of their journey. 

9. Stratabeat

Stratabeat approaches content as a portfolio so that you can enjoy success across the entire customer journey. What sets them apart from other B2B content marketing companies is their use of neuroscience-based marketing and advanced audience insights. Their strategies dig deeper and can include customer interviews, listening to sales calls recordings, and using website visitor detection. This way, they create SEO-focused content that fits your ideal customer profile (ICP).

They also focus solely on organic growth. Their goal is to build trust using SEO-driven content and digital PR. 

They also focus intensely on conversion rate optimization (CRO). Their content marketing strategists will first address the underlying reason that your content underperforms and will apply CRO to all of their services.      

 

📍Location: Burlington, Massachusetts, USA	⏳Founded: 2011	🧑‍💻Team Size: 11-50
💻Key Services: SEO CRO Content Strategy Business Blogging Web Design Authority Building	⚙️Industries: SaaS Fintech MedTech Manufacturing Cybersecurity IT	💼Top Clients: Freshworks Intel True North
🔝Best for: B2B businesses interested in long-term organic growth	💸Pricing: $150 – $199 per hour/minimum project size of $5,000	📁Case Studies: View all case studies

 

✅ Why Choose Them:

• Each client will receive a dedicated SEO and content marketing specialist who has only between two and four accounts. This means that you’ll receive more attention and a personalised service (other agencies typically have double the amount).
• They have a database of 300 B2B SaaS websites that they regularly assess to identify trends to create an effective SEO content strategy. 
• You have access to detailed performance reporting via customisable dashboards.

10. RevenueZen

For help with B2B SEO strategy specifically, you can check out RevenueZen. They’re a B2B SEO agency that also includes content marketing in their list of services.

Founded by growth marketers and sales professionals, aligning your individual content plans with your revenue goals comes as second nature to them. They understand that helpful content is content that engages and teaches prospects new skills. Their end-to-end content approach includes everything from brand messaging definition, market research, content audits, and content promotion. 

 

📍Location: Portland, Oregon, USA	⏳Founded: 2011	🧑‍💻Team Size: 11-50
💻Key Services: SEO LinkedIn Marketing Content Brief Creation Sales Enablement Consulting Analytics and Reporting	⚙️Industries: Startups Healthcare Professional Services Renewable Energy Finance	💼Top Clients: Bloomfire Expensify Wonderschool
🔝Best for: B2B businesses of all sizes	💸Pricing: $150 – $199 per hour/minimum project size of $5,000	📁Case Studies: View all case studies

 

✅ Why Choose Them:

• They’re a very experienced content marketing agency for B2B companies and have completed over 270 satisfied client campaigns.
• On average, they grow their clients’ organic traffic by 384%. 
• They’re one of the most-reviewed B2B content marketing companies, boasting dozens of reviews on Clutch and an average rating of 4.9 out of five.

How We Selected the Best B2B Content Marketing Agencies for Our Ranking

To create quality content, you need to consider the impact that individual words have on the overall message. We took a similar approach when we evaluated these agencies. 

Our own content team considered granular details like the agency’s years of experience, number of reviews, average rating, and industry expertise without losing sight of the bigger picture to evaluate their content creation process too.

We also considered factors like:

• How much their services will cost on average
• Which other related services they offer 
• Case studies, success stories, and track record

Then, we evaluated their own content. With 89% of business leaders believing that personalisation will benefit their success in the next three years, we wanted to see if they simply churn out more mediocre content or embrace content personalisation. 

From Content to Deals: How NinjaPromo Amplifies Your B2B Marketing

When it comes to B2B content marketing, there’s an added emphasis on value. Online engagement is earned through creating and sharing helpful content. It’s this approach that has helped our clients like Intellectsoft to gain 11,000 new followers on social media, of which about a quarter were C-level execs. 

Content marketing is also a key aspect of small business marketing and we’re happy and skilled to work with B2B businesses of all sizes. Whether it’s purely via organic growth using SEO or by means of paid ads and influencer marketing, we can combine B2B content marketing with other related services. 

We know that content development is only one of the cogs. Our team will also monitor the performance of digital media and make data-driven ongoing adjustments.