Top 7 SaaS Email Marketing Agencies in 2025

Email marketing offers an outstanding ROI of 4,200%. It is a must for SaaS businesses looking for faster and long-term growth.

The number of email users will reach 4.8 billion people by 2027. Moreover, the average email open rate for software companies is more than 35%.

Well-crafted email campaigns allow for direct and personalized communication. It helps SaaS companies convert free trial users into paying customers, reduce churn, and increase monthly recurring revenue.

Choosing the best SaaS email marketing agency to craft relevant, automated, and professionally designed emails helps you reach your target prospects. 

This article lists the top SaaS email marketing services for creating highly engaging email campaigns and increasing your monthly recurring revenue.

 

List of the Best SaaS Email Marketing Agencies

Here are the leading full-service SaaS email marketing agencies for software brands:

1. NinjaPromo 

Yep, that’s our agency! We are one of the best email marketing agencies for SaaS companies to help you capture the attention of your target audience. 

Instead of creating generic campaigns, we uncover your product USP and identify your audience pain points to prepare an audience-centric SaaS marketing strategy for maximum engagement.

Our all-in-one marketing subscription offers a full-growth SaaS product promotion strategy. Our SaaS PPC agency offers data-driven campaigns to boost your MRR. From email marketing and SEO to SMM and digital PR, you can work with our expert SaaS marketers for product-led growth. 

 

📍Location: New York, London, Dubai, Singapore, HongKong, and Vilnius	⏳Founded: 2017	🧑‍💻Team Size: 101-200
💻Key Services: Strategy and Analysis  Email Design Email List Segmentation  Email Copywriting Personalization and Automation  A/B Testing Marketing Strategy Social Media Marketing SEO PPC	⚙️Industries: B2B Fintech Crypto SaaS Ecommerce Healthcare Mobile Gaming	💼Top Clients: Burger King Nestle Intellectsoft HQTS Okex HTX Stripe YVES Rocher
🔝Best for: SaaS companies looking for a full-service marketing partner to promote software-as-a-service products.	💸Pricing: Starts from $60 per hour.	📁Case Studies: View all case studies.
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✅Why Choose Us?

• Our B2B email marketing company helps SaaS clients achieve long-term success through strategic email automation and remarketing solutions. Starting from custom template design to copywriting, drip marketing, and A/B testing, we manage all.
• By subscribing to our marketing plans, you get access to work with our entire marketing team consisting of specialist SaaS marketers, email designers, copywriters, analysts, and more. 

• We have been awarded the ‘Best Advertising Agency in the US’ by Sortlist and the ‘Top Digital Marketing Agencies For Startups’ by Clutch. 
• Our new generation of SaaS marketing services combines the power of emails with other advertising channels, such as PPC, social media, SEO, digital PR, and 30+ other marketing services. 

2. NUOPTIMA

Nuoptima is one of the top SaaS email marketing services to help software brands attract new customers and reduce churn rate. They have worked with over 70 SaaS companies to increase their user base.

Their team crafts targeted SaaS email campaigns throughout the marketing funnel to drive conversions and accelerate growth. By analyzing customer behavior, they prepare data-driven emails to upsell and increase revenue.

They also offer detailed reports, giving you real-time insights into the success of your email messages. You can connect with their team on Slack and check performance via live dashboards.

 

📍Location: Barnet, United Kingdom and New York, USA	⏳Founded: 2019	🧑‍💻Team Size: 11-50
💻Key Services: Campaign Strategy and Planning Automated Email Sequences List Management & Segmentation Creative Design & Copywriting Analytics and Reporting	⚙️Industries: Software Healthcare Energy E-commerce Finance Real Estate Professional Services	💼Top Clients: Oto Health GlycanAge Quolum Westbridge Energy Bleuet Alphagreen 96North
🔝Best for: Early-stage startups and established enterprises looking for product-led growth via email promotion.	💸Pricing: $25 – $49 / hr	📁Case Studies: View all case studies.

 

✅Why Choose Them?

• They perform a detailed analysis of the USP of your SaaS products or services to craft a SaaS email strategy that nurtures leads and improves product conversions.
• Their team helps to design a series of emails, such as welcome series, abandoned cart, upsell, product specific, and other emails for the entire buyer journey. 
• They run automated email sequences for key events and work on improving performance metrics like LTV, MRR, list growth, rate, CAC, and ROI.

3. Conversion Factory

Conversion Factory is a SaaS email marketing agency helping software companies craft high-converting web mails. They use a proven email workflow to help you generate sales-qualified leads. 

From product launches and onboarding series to new feature announcements and A/B testing, they can work on a number of email types to reach your target market.

Their team of senior SaaS marketers, designers, and email copywriters prepare engaging electronic mails to drive conversions. They are collaborative, transparent and offer faster turnaround times in days, not weeks.

 

📍Location: San Diego, CA, US	⏳Founded: 2023	🧑‍💻Team Size: 2-10
💻Key Services: Email Design and Creation Audience Analysis List Management Automation and Email Personalization Reporting and Analytics	⚙️Industries: B2B SaaS Engineering and Technology Retail and Ecommerce Financial Services Healthcare	💼Top Clients: Evercast DevStats Sabersim Bonsai Sparkloop AudienceTap SiteGPT
🔝Best for: SaaS brands looking for a complete product-as-a-marketing subscription to improve their ARR.	💸Pricing: Their product marketing subscription starts from $6000 per month.	📁Case Studies: Get in touch with them for custom pricing.

 

✅Why Choose Them?

• Before beginning the work on email campaigns, they understand who your ideal customer base is. You can share your customer interview recordings, product demo videos, surveys, and testimonials to help you prepare a great copy.
• They regularly test various elements like mail body, subject lines, signature, CTA, and other parts to optimize open rates, CTRs, and conversions.
• You can pick a subscription plan according to your needs and make a request. On average, all requests are fulfilled within 2-3 business days. 

4. Xander Marketing

Xander Marketing is a SaaS email marketing agency that offers well-executed email campaigns for growth-driven SaaS firms. They have worked with 200+ SaaS businesses globally.

From designing your email to preparing engaging copies and executing them with full perfection, they manage every aspect of successful email programs. By leveraging data, they ensure your custom emails hit your audience’s inboxes at the right time.

They keep their strategies flexible and use different email marketing software based on your unique growth KPIs. Their team knows the best practices to fine tune your emails to maximize your return on investment. 

 

📍Location: Kent, United Kingdom	⏳Founded: 2009	🧑‍💻Team Size: 2-10
💻Key Services: Email Outreach Newsletter Creation Lead Generation Marketing Automation Email Testing and Optimization Lead Tracking and Reporting	⚙️Industries: Software and SaaS Finance and Trading IT and Technology Professional Services	💼Top Clients: Q88 Soho ResourceSpace Etz VoiceSage Ensight+ Gift&GO
🔝Best for: Small and medium-sized B2B Software-as-a-Service businesses looking for an experienced team of marketers to achieve their email campaign objectives.	💸Pricing: $100 – $149 / hr	📁Case Studies: View all case studies.

 

✅Why Choose Them?

• They send hundreds of campaigns each year and offer ongoing testing and reporting. Their team designs the most-impactful email elements and messaging needed to drive results. 
• You can request a free consultation call where you can discuss your unique objectives and they will tell you how their email marketing experts can help you.
• Their team ensures your email’s average open and click-through rates consistently beat the industry average to help you get the best returns on your investments.

5. SeeResponse  

SeeResponse offers revenue-generating email marketing services for SaaS companies. They focus on list quality to run responsive, beautiful, and targeted campaigns based on defined customer segments.

They constantly monitor the emerging SaaS industry trends and follow the modern email communication practices. Their team also takes care of various email regulations, such as the CAN-SPAM Act. 

Their email marketing consultants manage daily operations, execution, and optimization of email campaigns to cover the full buyer journey of your target customers. 

 

📍Location: McLean, Virginia	⏳Founded: 2018	🧑‍💻Team Size: 11-50
💻Key Services: Strategy Development  Marketing Software Setup  Creatives Design List Segmentation  Optimization Recommendations Custom Reporting	⚙️Industries: SaaS and Software Healthcare Education Non-Profits Information Technology Professional Services	💼Top Clients: RateGain SaaS Plaza OtterTax BitTaxer Curacubby Knack Joovv
🔝Best for: B2B SaaS startups looking for end-to-end email marketing solutions.	💸Pricing: $50 – $99 / hr	📁Case Studies: View all case studies.

 

✅Why Choose Them?

• SeeResponse builds and executes all kinds of email campaigns, such as newsletters, seasonal, re-engagement, promotional, or transactional. 
• Specializing in email marketing, the agency provides expert guidance on how to fast grow your email list and maximize conversion rates. Their team has the knowledge and skills to help you develop emails using HTML, CSS, and proprietary scripting languages.
• They are driven by MarTech and have experience working with platforms, such as HubSpot, SendGrid, MailChimp, Campaign Monitor, Aweber, and more.

6. WeGrowth

Wegrowth is a full-stack email marketing agency for SaaS companies crafting targeted cold email outreach campaigns. They have over 10 years of experience in helping SaaS startups reach new revenue milestones.

Their team helps craft persuasive email messaging and tutorial videos to onboard more SaaS clients. They measure everything backed by real-time data. Accurate analytics tracking helps to ensure you don’t waste your budget on automated drip campaigns that don’t bring revenue. 

 

📍Location: Belgrade, Vojvodina, Serbia	⏳Founded: 2023	🧑‍💻Team Size: 11-50
💻Key Services: Product-Led Customer Journey Mapping Growth SWOT Analysis Email Campaign Setup Creatives Design Content Development A/B Testing	⚙️Industries: Finance Healthcare Travel Food and Beverage Education Professional Services	💼Top Clients: Bizllet EasyPractice RubyCI RoMo HeartCount Veli
🔝Best for: Early-stage SaaS firms looking for a personalized email growth plan with full task tracking.	💸Pricing: $50 – $99 / hr	📁Case Studies: Contact them for case studies.

 

✅Why Choose Them?

• Their team helps you cover the entire SaaS buyer journey phase from acquisition to retention and expansion via high-quality email campaigns.
• WeGrowth has helped its own startup, Infinity, reach 20,000 customers in under four years with early-stage organic growth campaigns, email, and content marketing.
• They use a powerful SaaS growth tool called Persona AI to refine your customer persona and prepare more effective marketing campaigns and content.

7. SaaStorm

SaaStorm is a SaaS email marketing company that offers a data-driven approach to email design and delivery. They have generated over 1000 SQLs for SaaS businesses till date.

Their expert team crafts B2B SaaS email campaigns to improve your email deliverability and grow your MRR. From lead nurturing to re-engagement campaigns, they provide full-service management and measurable results.

Being quality-driven and results-focused, they never stop experimenting with new tools to keep your email designs and messaging ahead of your competitors

 

📍Location: Utrecht, Netherlands	⏳Founded: 2023	🧑‍💻Team Size: 2-10
💻Key Services: Email Campaign Strategy Email Tool Configuration List Segmentation and Personalization Content Repurposing A/B Testing Reporting and Analytics	⚙️Industries: B2B SaaS Security Education Banking Technology	💼Top Clients: Reditus Lingio Aporia Leadfeeder Dealfront Emlen
🔝Best for: Revenue-focused B2B SaaS agencies looking for a zero-waste approach to email marketing.	💸Pricing: $50 – $99 / hr	📁Case Studies: View all case studies.

 

✅Why Choose Them?

• They offer fully-customized packages and a 2-week discovery phase with no questions asked. You can see the results achieved during this phase before you partner with them.
• From email address segmentation to automation, optimization, and execution, they ensure your campaigns get good open rates, click-throughs, and conversions.
• You can engage with their team over Loom video calls for more clarity over campaign deliverables and strategies.

How Smart Email Marketing Campaigns Influence on SaaS Companies Growth

Unlike generic email blasts, data-driven, automated, and highly personalized email campaigns increase conversions and reduce churn. 

Snov.io published a survey about personalized emails. The results?

• Personalization in email marketing results in an 82% increase in open rate.
• Custom emails lead to a 75% higher email click-through rate.
• Well-segmented and personalized emails result in 56% higher sales.

Therefore, your SaaS business needs relevant, user-centric, and automated email promotion campaigns to boost sales. Here are the top reasons why smart email campaigns are a must for SaaS companies:

• More Trial-to-Conversions: For software-as-a-service firms, the trial-to-paid conversion rate is a necessary growth metric. Many users sign up for a free trial but never explore the product fully, leading to missed revenue opportunities. A well-structured onboarding sequence helps users experience your product’s full value, leading to more conversions.
• Reduction in Churn Rate: Many users cancel their SaaS subscription because they don’t fully utilize the product. Also, customers who haven’t logged in for weeks might be at risk of canceling. The average email churn rate is about 30%. A well-timed email can bring them back before they churn. Even a slight reduction in churn rate helps to raise revenue over time. 
• Better Lead Nurturing: 78% of marketers agree that email is an excellent lead nurturing channel. Many SaaS users need education, trust-building, and gradual persuasion before committing to a paid plan. Lead nurturing email campaigns help guide potential customers through the buyer’s journey, ensuring they convert at the right time instead of slipping away.
• Cost-Effective: Email marketing is budget-friendly and best for software startups looking for fast-track growth without spending a fortune. Automated emails are one of the most cost-effective ways to reach your target customers. With an average ROI of $36 for every $1 spent, email marketing delivers consistent and long-term value.

Our Methodology for Selecting the Best SaaS Email Marketing Agencies

We selected the finest SaaS email marketing agencies based on expertise, automation capabilities, and past performance. Here is what we checked while preparing our list of the leading email automation agencies for SaaS:

• SaaS-Specific Experience: SaaS has a longer sales cycle, meaning emails should focus on educating leads, nurturing relationships, and reducing churn rather than quick one-time sales. We selected agencies that understand how to optimize onboarding, upgrade, and retention emails to maximize MRR.
• Client Portfolio: Detailed case studies help to demonstrate the expertise of the SaaS marketing agency in email marketing. We looked for case studies or client lists that include SaaS startups, B2B software companies, or subscription-based businesses. Our team picked SaaS email services that have well-written case histories of software clients solving specific SaaS sales bottlenecks.
• Automation Capabilities: We evaluated the SaaS marketing agency’s automated email sequence capabilities. We reviewed if they are able to create advanced email workflows, including welcome sequences, onboarding guides, upgrade reminders, and retention campaigns. Our team prioritized firms that have expertise in working with the best SaaS email marketing tools.
• Campaign Optimization and A/B Testing: Testing is an important part of smart email promotion. They ensure higher open rates, engagement, and conversions. A great agency should know how to customize email content based on user behavior, usage patterns, and individual needs rather than sending generic messages. Therefore, we selected email firms with a structured testing process for improving email performance over time.

Turn Emails into Revenue for Your SaaS Business with NinjaPromo Team!

Partner with our leading email marketing agency for higher customer retention and improved email deliverability. Here is how our team of SaaS marketers can help you prepare well-timed, value-driven email programs to ensure steady revenue growth:

• High-Impact SaaS Email Strategy: We develop a data-driven SaaS email marketing strategy designed specifically for SaaS customer journeys. From trial sign-ups to long-term retention, we map our personalized email flows that align with your growth goals. We also leverage AI-powered engagement tracking and use platforms for effective email marketing to optimize open rates and conversions.
• Automation and Lead Nurturing: We set up fully automated email workflows that nurture leads, engage users, and convert free trials into paying customers without manual effort. Our team helps you set up re-engagement emails to win back inactive users and improve overall revenue.
• Email Design and Branding: Your emails should reflect your SaaS brand’s professionalism and value. We design stunning, mobile-friendly emails that are visually appealing and conversion-optimized. Our custom-branded email templates match your company’s style. Our emails have high-converting CTAs and layouts to drive click-throughs and sign-ups.
• Complete Marketing Subscription: We offer a complete marketing package for growth-driven software brands. Our monthly marketing subscription covers email marketing, PPC, SMM, digital PR, and more. Being a leading SaaS SEO company, we also offer high-growth organic marketing services. You can subscribe to our flexible subscription plans to match your exact SaaS product promotion needs.