Top 7 iGaming PPC Agencies in 2025

The growth potential in the online betting and gaming industry is huge. The iGaming market is estimated to reach around $125.6 billion by 2027. Also, there will be around 1.3 billion users in the online gaming market by 2029.

With over 22,000 online gambling businesses competing for success, the competition in the iGaming space is immense. You should use the right gambling PPC techniques to attract new gamers and improve player retention. 

The best iGaming PPC agencies help casino and betting companies capture attention and supercharge revenue growth. From keyword research and PPC campaign management to landing page optimization and remarketing campaigns, they help online gaming businesses gain potential iGaming PPC leads.

 

Why Gambling Companies Need Specialized PPC Agency

Running Google Ads for sports betting companies requires relevant industry expertise and knowledge of casino advertising compliance. 

Your pay-per-click advertising service should know the right channels to target. Backlinko did a survey to find the top channels for PPC advertising. The results?

• Google is the most widely used PPC platform, with a 98% share.
• Facebook and Instagram are second and third, with 76% and 70% shares, respectively.
• Bing and YouTube are fourth and fifth, with 67% shares each.

Therefore, you should properly plan your iGaming marketing efforts on each of the top PPC platforms to get the best results.

Here are the top reasons why you should partner with a specialized gambling PPC agency to take care of your casino paid search campaigns:

• High-Quality Leads: Search ads lead to an 80% lift in brand awareness. Gambling marketing firms help you generate high-quality casino gaming leads by creating responsive search and display ads. They also let you reach specific audience groups based on income level, interest, age group, or location. With personalized and safe gambling messaging, you attract interested gamers who are most likely to register.
• Compliance with Various Gambling Ads Policies: PPC advertising platforms like Google Ads have clear gambling ad policies that advertisers should follow. For instance, gambling-related ads should run in approved countries and never target minors. Casino marketing agencies are well aware of the local gambling ad regulations for the areas you want to target. 
• Cost-Effective Marketing: PPC ads offer a cost-effective way to reach targeted gamers. The average cost-per-click for Search ads and Display ads are $2.69 and $0.63, respectively. Moreover, Google Ads delivers an impressive 8:1 return on investment. Partnering with expert digital advertising agencies helps you maximize conversions on a strict budget.
• Casino Marketing Expertise: Online advertising services for casinos use advanced PPC for iGaming strategies to help you reach gamers who are interested in online games and sports. They have a team of PPC experts who have experience working with online gaming companies. They stay updated with the latest iGaming marketing trends, and help casino brands attract high-value players with targeted gambling ads.

List of the Best iGaming PPC Agencies

Here are the top casino marketing companies that have great experience in maximizing the profits of gambling businesses:

1. NinjaPromo

That’s us! Our success is driven by a proven history of achieving outstanding results that propel casinos to new heights of success. We know how to plan and execute a thoughtful casino marketing strategy based on current and future gaming trends. 

Our iGaming PPC company takes care of every aspect of pay-per-click ads management. From finding high-value keywords to crafting persuasive ad creatives that drive actions, we help iGaming platforms drive maximum conversions.

You can leverage our subscription-based digital marketing plan to get access to almost every marketing service you need. It includes competitor research, PPC, SEO, UX & UI design, PR promotion, and other solutions. 

 

📍Location: London, NY, Dubai, Singapore, Hong Kong, and Vilnius	⏳Founded: 2017	🧑‍💻Team Size: 51-200
💻Key Services: PPC Development of a Marketing Strategy SEO Social Media Marketing Influencer Marketing CRO Email Marketing Branding Web Design	⚙️Industries: iGaming Fintech Crypto SaaS Ecommerce Software Healthcare B2B	💼Top Clients: BitSpin Casino Green Man Gaming INUI Gaming Maverick Games Chimpzee Affyn Leon Microbuddies
🔝Best for: Gambling and iGaming businesses looking for 360-degree marketing services.	💸Pricing: Starts from $60 per hour.	📁Case Studies: View all case studies.
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✅Why Choose Us?

• We have a multi-talented team of experts to optimize your landing pages and design compelling ad creatives to help you acquire high-value leads. 
• We use detailed analytics to track campaign performance and apply the much-needed optimizations to ensure your ad accounts get the best returns on ad spending.
• Our awards speak for our expertise. We have been named the ‘Top Digital Marketing Agencies for Startups’ by the Digital Agency Network, and the ‘#1 Crypto Marketing Agency 2021-2023’ by Software World. You can view our full list of awards.

2. Click Intelligence

Click Intelligence is an iGaming and casino PPC agency that helps gambling businesses succeed with paid advertising. 

They have over 20 years of experience providing Google AdWords management services. Some of the top PPC ad platforms they specialize in are Google Ads, LinkedIn Ads, Facebook Ads, and Pinterest Ads. 

They have expertise in creating and managing international PPC campaigns to take your iGaming business across borders. Their team lets you target the top industry keywords on a strict budget.

 

📍Location: Cheltenham, England	⏳Founded: 2012	🧑‍💻Team Size: 11-50
💻Key Services: Audience Research Keyword Analysis Creative Design Ad Copy Preparation Attribution Model Analysis Conversion Tracking	⚙️Industries: Casino and iGaming Healthcare Technology Education Food and Beverage Pets	💼Top Clients: 888Poker Gumtree Ebuyer AXParis Cotswold ParkON XCD HR
🔝Best for: iGaming and casino platforms looking to improve their ROAS on Google Ads.	💸Pricing: $150 – $199 / hr	📁Case Studies: View all case studies.

 

✅Why Choose Them?

• They offer a dedicated account manager to each paid search client who works with them to meet all the campaign goals and objectives.
• Click Intelligence has a team of copywriters to produce action-inspiring content to ensure your landing pages attract more traffic and player revenue.
• Their team of casino PPC specialists offers detailed reporting, ensuring full transparency and a results-driven approach.

3. AWISEE

AWISEE offers data-backed iGaming PPC services to drive targeted traffic and increase player acquisition. They are a fully remote-based PPC digital advertising company offering short-term and long-term solutions for growth-driven iGaming brands. 

With a team of 20 professionals, they work across the globe, including Sweden, Portugal, the United Kingdom, South Africa, India, and others. Their team designs well-optimized pages for driving clicks and new player sign-ups. 

AWISEE has expertise in managing advanced programmatic advertising and designing high-impact creatives for Display ad campaigns. Their gambling PPC solutions are well-suited for new entrants or established iGaming operators.

 

📍Location: Zürich, Switzerland	⏳Founded: 2018	🧑‍💻Team Size:
💻Key Services: Keyword Research Competitor Analysis Ad Account Audit and Set Up Ad Creation and Optimization Conversion Tracking Reporting and Analysis	⚙️Industries: iGaming Technology SaaS Fintech Ecommerce Crypto Travel	💼Top Clients: Betway FleetGo kuCoin Universal Robots MSpy DDSPedia RakeTech
🔝Best for: Poker platforms, lottery, and sports betting services looking for impactful results from pay-per-click campaigns.	💸Pricing: $50 – $99 / hr	📁Case Studies: Contact them for case studies.

 

✅Why Choose Them?

• They offer a full range of PPC services with expertise in search ads, display advertising, remarketing, and programmatic advertising.
• Their team of pay-per-click experts craft ads that comply with gambling and iGaming advertising policies to ensure your account is not banned.
• They have managed pay-per-click campaigns for casino businesses across North America, Europe, Asia-Pacific, Latin America, and other regions.

4. Pearl Lemon

Pearl Lemon is a popular iGaming PPC agency that helps gambling businesses boost online traffic, conversions, and income. Their experts have 25+ years of experience in managing ROI-driven PPC campaigns for a variety of gambling industries.

They understand that every business is unique. Therefore, their team designs customized paid search advertising plans based on your campaign goals and KPIs.

Their team ensures your paid search campaigns are relevant to locations by improving your business’s geo-targeting strategy. They place your ads on the right channels where your target audiences are most likely to engage.

 

📍Location: London	⏳Founded: 2016	🧑‍💻Team Size: 51-200
💻Key Services: Competitor Analysis Bidding Research Keyword Analysis Ad Placement Reporting and Analysis	⚙️Industries: eSports Gambling Real Estate Ecommerce Logistics Insurance Manufacturing	💼Top Clients: EmergeOne Lina Elevano Trusted Union OAL
🔝Best for: Gambling businesses looking for qualified leads from different PPC platforms like Google, Meta, LinkedIn, and others.	💸Pricing: $50 – $99 / hr	📁Case Studies: View all case studies.

 

✅Why Choose Them?

• Before beginning any PPC campaign, they perform an extensive competitor analysis to examine your competitor’s technique and optimize the elements that offer you an advantage.
• Pearl Lemon assists you in determining the best bid amounts on high-performing keywords to help you get the best ROAS.
• They value transparency, honesty, and integrity. Their team offers an activity reporting dashboard to all their clients to ensure they remain updated on the campaign progress and KPIs.

5. Absolute Digital Media

Absolute Digital Media is an iGaming PPC agency that helps online casinos, roulette, poker, and online lottery sites attract relevant player leads. Their multi-award winning team has a team of 35+ experts to drive more traffic to your online casino. 

They help you leverage the top paid media platforms like Google Ads, Meta Ads, YouTube, and more. Also, this professional casino SEO agency is proficient in modern search engine promotion algorithms. Their team offers an integrated marketing approach that combines PPC with SEO to get higher conversions and profits. They have dedicated specialists assisting you in every phase of the campaign. 

 

📍Location: London and Dubai	⏳Founded: 2008	🧑‍💻Team Size: 11-50
💻Key Services: Audit and Paid Media Strategy Keyword Analysis Creatives Design Ad Testing and Optimization Reporting and Analysis	⚙️Industries: Casino Ecommerce Finance Adult	💼Top Clients: Jackpot247 Ladbrokes American Affiliate SuperCasino BetKing Sandvik Cloudreach
🔝Best for: Sports betting platforms looking for an integrated marketing strategy.	💸Pricing: $200 – $300 / hr	📁Case Studies: View all case studies.

 

✅Why Choose Them?

• They are the ‘UK Agency Awards 2023 Winner’ for the best integrated campaign. They have also received the ‘Integrated Digital Agency of 2024’ award by the UK Digital Excellence Awards. 
• Their team of remarketing PPC experts helps you reduce random and irrelevant clicks by targeting users who have already shown interest in your products or services. 
• They offer you a monthly report that mentions conversion rates, revenue, and overall progress toward the decided KPIs.

6. TBD.Media

TBD Media is one of the best iGaming PPC services for online gambling companies. Their founders, Andy Scott and Mike Dodgson, have extensive experience in working with betting, sports, and entertainment companies. 

All their paid media specialists are Google Ads certified. They work primarily with licensed casino gaming operators. From conducting keyword research and planning ad group structure to creating compelling ad copies in compliance with local advertising laws, their team helps global iGaming brands manage high-ROI campaigns.

 

📍Location: Sydney, Australia	⏳Founded: 2021	🧑‍💻Team Size: 11-50
💻Key Services: Competitor Research Keyword Analysis PPC Management Ad Copy Creation Content Writing Conversion Rate Optimization Affiliate Management	⚙️Industries: Betting Sports Entertainment Retail Ecommerce	💼Top Clients: Entertain Tab 7Melons Kineko PlayStar FitzDares SixDot BetRight
🔝Best for: B2C and B2B iGaming businesses looking to increase their net gaming revenue.	💸Pricing: $100 – $149 / hr	📁Case Studies: Contact them for case studies.

 

✅Why Choose Them?

• Every member of their advertising team has either worked directly with an iGaming operator or has significant experience managing sports betting or casino paid media campaigns.
• They regularly audit your paid search accounts to identify and optimize them for maximum conversions.
• Their iGaming PPC team offers ongoing optimizations, ad copy testing, negative keyword analysis, and casino keyword expansion to increase your net gaming revenue.

7. KARAMAN

KARAMAN is an iGaming digital marketing agency with extensive expertise in the betting industry. To date, they have managed a budget of over $100M in PPC advertising.

They have experience working on the operator side of the iGaming industry. KARAMAN stays up-to-date on the latest iGaming trends and technologies to help you stay on top of your strategy.

Their team uses data-driven insights to analyze and optimize your welcome bonus and other offers to improve your campaign conversion rates.

 

📍Location: Osijek, Osijek-Baranja	⏳Founded: 2022	🧑‍💻Team Size: 2-10
💻Key Services: Paid Search Marketing Programmatic Advertising Campaign Planning Conversion Rate Analysis Growth Marketing Affiliate Program Management	⚙️Industries: Online Betting and iGaming Fintech Entertainment Crypto/Web3	💼Top Clients: HardRock Casino LVBet Bragg Superbet 888 Africa Swiss Online Casino BetVictor
🔝Best for: Online casinos looking for budget PPC strategies and CRO tactics to generate high ROI.	💸Pricing: Get in touch with their team for custom pricing.	📁Case Studies: View all case studies.

 

✅Why Choose Them?

• They are an official Google Partner Agency, and their team focuses on maximizing first-time deposits to grow your profits.
• Their founder, Vedran, has built highly effective digital acquisition teams for leading European sports betting operators such as BetVictor and LeoVegas. 
• Their team conducts a detailed, 300+ point audit of your digital marketing channels to outperform your competition in different iGaming sectors.

Our Selection Process for Finding the Best iGaming PPC Agencies

We followed strict selection criteria to identify the top igaming marketing companies. Here is what we checked to pick the best firms for casino advertising:

• Track Record and Case Studies: We analyzed PPC services for casinos based on the innovative strategies they used to tackle the different gambling advertising challenges. Our team reviewed case studies to examine the different casino PPC advertising tactics agencies used to reduce sky-high cost per acquisition costs and lower cost-per-clicks. 
• Tech Stack: We chose iGaming PPC services that prioritized the use of advanced pay-per-click management tools to automate complex tasks and ensure real-time performance tracking. We picked agencies that leveraged different PPC software for keyword research, ad copy analysis, and competitor research, facilitating easier management of multiple campaigns.
• Marketing Capabilities: We evaluated firms for their deep understanding of market research and customer segmentation within the gambling industry. We assessed their team’s capabilities in combating invalid traffic and boosting PPC performance through well-structured ad groups.
• Reporting and Transparency: We scrutinized agencies for their ability to provide detailed insights into quality scores, performance metrics, and ad relevance. We chose companies that optimize ad positions, achieve high click-through rates (CTR), maintain good cost per click (CPC), and develop strong calls to action (CTAs).
• Pricing Model: We reviewed the pricing models of each agency, including flat rates, percentages of ad spend, hourly pricing, and monthly subscriptions that cover all tasks. Preference was given to those clearly outlining charges for setup and ongoing management fees.
• Client Communication and Support: Superior technical assistance and fast client support are important for any business. We picked agencies offering honesty and flexibility in client reporting. Our team selected PPC management firms that offer dedicated project managers and effective communication tools, which are crucial for managing casino PPC ads and conversion-focused campaigns.

NinjaPromo’s PPC Strategy: Your Jackpot for iGaming Success

Partner with our iGaming marketing agency made up of strategists, designers, marketers, and analysts for conversion-driven casino advertising. Here are the top advantages you get when you work with our future-focused iGaming digital marketing agency:

• Revolutionary Marketing-as-a-Service Subscription: Our digital marketing subscription allows you to leverage the full spectrum of our advertising expertise whenever you need it. Not just PPC, we provide access to over 30+ services available on demand. From SEO and UX design to high-quality content and social media casino promotion, you get access to an entire marketing team.
• Flexibility to Scale: With NinjaPromo, you can easily scale your marketing efforts up or down based on your current needs and market conditions. Our customized packages and work plans offer full flexibility and control over your budget and iGaming PPC strategy.
• Data-Driven Strategies: Our team uses a data-driven iGaming marketing plan for maximum ROI. We design a pay-per-click advertising strategy that takes into account the unique characteristics of every PPC marketing channel. We also track results and make continuous optimization to deliver the best results.
• Industry-Specific Marketing Specialists: You work with expert marketing strategists with gambling and crypto advertising expertise. Our team of marketers has worked with well-known crypto and gambling brands and helped them achieve online marketing success. With proven marketing tactics designed for casinos, we help you drive traffic, increase conversions, and ultimately, boost revenue.